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Cookie Policy

Last updated: 1 January 2025

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies allow websites to remember your preferences, login status, and other information to improve your browsing experience.

2. How We Use Cookies

Fitness Wisdom Focus uses cookies to:

  • Remember your cookie preferences and settings
  • Understand how you use our website to improve user experience
  • Provide personalised content and advertisements (with your consent)
  • Ensure website security and prevent fraud
  • Analyse website performance and visitor behaviour

3. Types of Cookies We Use

3.1 Essential Cookies (Always Active)

These cookies are necessary for the website to function properly and cannot be disabled. They include:

  • Cookie Consent: Remembers your cookie preferences
  • Security: Protects against cross-site request forgery
  • Load Balancing: Ensures website stability and performance
  • Session Management: Maintains your session across pages

Legal Basis: Legitimate interest (necessary for website functionality)

Retention: Session cookies (deleted when browser closes) or up to 1 year

3.2 Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website. We use:

  • Google Analytics: Tracks page views, user behaviour, and website performance
  • Performance Monitoring: Identifies technical issues and loading times
  • User Journey Analysis: Understands how users navigate our content

Legal Basis: Your explicit consent

Retention: Up to 26 months

Data Processing: Google Analytics anonymises IP addresses

3.3 Marketing Cookies (Optional)

These cookies are used to deliver relevant advertisements and track campaign effectiveness:

  • Facebook Pixel: Tracks conversions and enables targeted advertising
  • Advertising Networks: Deliver personalised advertisements
  • Social Media Integration: Enable sharing and social media features
  • Remarketing: Show relevant ads to previous visitors

Legal Basis: Your explicit consent

Retention: Up to 180 days

Third Parties: Facebook, Google, and other advertising partners

4. Third-Party Cookies

Some cookies on our website are set by third-party services:

4.1 Google Analytics

  • Purpose: Website analytics and performance measurement
  • Cookies: _ga, _ga_*, _gid, _gat
  • Privacy Policy: Google Privacy Policy
  • Opt-out: Google Analytics Opt-out

4.2 Facebook Pixel

  • Purpose: Advertising and conversion tracking
  • Cookies: _fbp, _fbc, fr
  • Privacy Policy: Facebook Privacy Policy
  • Opt-out: Facebook Ad Preferences

5. Managing Your Cookie Preferences

5.1 Cookie Banner

When you first visit our website, you'll see a cookie banner allowing you to:

  • Accept All: Consent to all cookie categories
  • Reject Non-Essential: Only allow essential cookies
  • Cookie Settings: Choose specific cookie categories

5.2 Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" button (if available on the page)
  • Clearing your browser cookies and revisiting our website
  • Contacting us at [email protected]

5.3 Browser Settings

You can also manage cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Options > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Cookies and Site Permissions

Note: Disabling essential cookies may affect website functionality.

6. Cookie Retention Periods

Cookie Lifespan Overview

  • Session Cookies: Deleted when you close your browser
  • Essential Cookies: Up to 1 year
  • Analytics Cookies: Up to 26 months
  • Marketing Cookies: Up to 180 days
  • Consent Cookies: Up to 1 year

7. Local Storage and Similar Technologies

In addition to cookies, we may use other storage technologies:

7.1 Local Storage

  • Purpose: Store user preferences and cached content
  • Data: Cookie preferences, image cache, user settings
  • Retention: Until manually cleared or browser data is deleted

7.2 Session Storage

  • Purpose: Temporary storage for current browsing session
  • Data: Form data, navigation state
  • Retention: Deleted when browser tab is closed

8. Impact of Disabling Cookies

If you choose to disable certain cookies, you may experience:

8.1 Essential Cookies Disabled

  • Website may not function properly
  • Security features may be compromised
  • User preferences won't be remembered

8.2 Analytics Cookies Disabled

  • We can't improve website performance based on usage data
  • Less personalised content recommendations
  • Reduced ability to identify and fix technical issues

8.3 Marketing Cookies Disabled

  • Less relevant advertisements
  • No personalised content based on interests
  • Social media sharing features may not work

9. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children through cookies or other means. If you believe a child has provided information through our website, please contact us immediately.

10. International Data Transfers

Some of our cookie-related services involve data transfers outside the UK:

  • Google Analytics: Data may be processed in the US under adequate safeguards
  • Facebook Pixel: Data may be processed globally under standard contractual clauses
  • Safeguards: We ensure appropriate data protection measures are in place

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

  • The cookies we use
  • Legal requirements
  • Our business practices
  • Technology developments

We will notify you of significant changes by updating the "Last updated" date and, where appropriate, displaying a notice on our website.

12. Contact Us About Cookies

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: [email protected]

Subject Line: Cookie Policy Inquiry

Response Time: We aim to respond within 48 hours

For complaints about our cookie practices, you can also contact the Information Commissioner's Office (ICO) at ico.org.uk.

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